Now in Chinese hands, MG, a relative newcomer to the whole ‘brand reincarnation’ is desperately trying to re-establish its once strong position in the UK’s booming automotive sector. With this in mind the manufacturers launch of the MG3, an affordable and substantially customisable supermini is a key milestone especially given the sectors strong and growing sales.
Pitted against the Fiesta and aimed at younger buyers MG have all but achieved their goal of producing a ‘distinctive statement of modern British style’. Now on sale with a price tag of £8,399, the MG3 sits in between the Dacia Sandero and the Volkswagen Up with the later being the more expensive of the three.
The MG3 is longer in length and taller in height, but slightly narrower than a Ford Fiesta. The youthful and sporty supermini boasts a similar boxy shape to the Sokda Fabia and makes clever use of blacked out A-pillars which give the effect of a wraparound windscreen. Sweeping out from both front sides the car boasts a set of daytime running led lights which will most likely strengthen the MG3′s physical appeal among younger buyers. Sitting in insurance group 4E is also likely to go in its favour.
Following the trend among many popular superminis such as the Fiat 500 and Vauxhall Adam, MG have focused heavily on producing a car with personalisation at its heart. Choosing from a series of ‘trendy’ roof graphics such as ‘Hope And Glory’ which adds a Union Jack and ‘Trophy Stripe’ which adds sports themed stripes buyers can also choose side and bonnet graphics. For a premium of £549 there’s a choice of 7 alloy wheel designs. Meanwhile, the supermini is available in 10 striking body colours such as ‘White On The Tiles’ , ‘Red Rose’, ‘Hello Yellow and ‘Stuck On Blue’.
Under the hood there’s a 104bhp four-cylinder petrol engine that’s linked to a five-speed manual gearbox. The MG3 boasts a reasonable economy of 48.7mpg with CO2 emissions in the region of 136 g/km although is outperformed by the Fiesta’s EcoBoost engine which achieves an impressive 65.7mpg and emits just 99g/km of CO2.
Surprisingly spacious, the MG3′s interior provides more than ample room for four six-foot tall occupants, boasting more head and legroom front and back than the Sandero or Fiesta. The interior is smart with comfortable and well adjustable seats although some of the plastics in use look and feel a little on the cheap side. The boot capacity is 285-litres which although not exceptional is about the class average and with a good square shape it’s practical too.
Priced just below the £10,000 mark, a top of the range Style model brings Bluetooth for in car connectivity along with air con, a DAB digital radio and 16-inch alloy wheels which is undeniably excellent value for money.
Turning to safety MG’s new supermini hasn’t undergone the stringent Euro NCAP safety test and is unlikely to given the huge financial commitment that would required by the manufacturer. Instead, the car has undergone the Chinease equivalent and although not quite as comprehensive as the Euro NCAP test, it achieved a full 5-Stars which should give a good indication of safety.
MG MG3 on Twitter
MG MG3 Official ‘Go Personal’ TV Campaign
- Look & Feel
- Space & Practicality
- Standard Equipment
- Running Costs
The MG3 is certainly a strong, stylish and affordable supermini making it a good contender for buyers in this sector although with MG lacking in coverage with only 30 dealers across the UK it may not be the success they'd hoped.